Asphalt 9: Legends – Arcade Racing | Gameloft in app monetization strategy

asphalt 9 legends by gameloft


Asphalt-9: Legends is a dashing mobile game created by Gameloft Barcelona and distributed by Gameloft. Delivered on July 25, 2018, it is the ninth main installment in the Asphalt series. In contrast with past versions, there are a few better than ever includes, for example, a renowned vehicle setup, new control plans, including the autopilot mode called Touch Drive, and race modes, and the reimplemented “shockwave nitro” from Asphalt 6: Adrenaline. The graphics are considered essentially improved contrasted with its 2013 ancestor, Asphalt 8: Airborne.


App monetization
source: clockwise software

Mobile app monetization is actually what it seems like: an approach to produce income from an application. There are different types of app monetization, including in-app ads, in-app purchases, one-time payments, and subscriptions, etc. 

In the course of the most recent quite a while, most mobile applications have grasped a free-to-play, or freemium, model. Today, there are fundamentally fewer applications expecting clients to pay before they download. Accordingly, free-to-play applications must discover different approaches to create income and bring in cash from their applications.


asphalt series evolution from 2004 to 2018

These are the list of games in this series:

  • Asphalt: Urban GT (N-Gage, NDS, J2ME)
  • Asphalt: Urban GT 2 (N-Gage, NDS, Symbian, PSP, J2ME)
  • Asphalt 3: Street Rules (N-Gage, Symbian, Windows Mobile, J2ME)
  • Asphalt 4: Elite Racing (N-Gage, iOS, DSiWare, Symbian OS, Windows Mobile, J2ME, BlackBerry OS)
  • Asphalt 5 (iOS, Android, Symbian^3, Windows Phone 7, Bada, WebOS)
  • Asphalt 6: Adrenaline (iOS, OS X, Android, Symbian^3, J2ME, BlackBerry Tablet OS, Bada, WebOS)
  • Asphalt Audi RS 3 (iOS)[8]
  • Asphalt 3D (3DS)
  • Asphalt: Injection (PS Vita)
  • Asphalt 7: Heat (iOS, Android, Windows Phone 8, Windows 8, Windows 10, BlackBerry 10, BlackBerry Tablet OS)
  • Asphalt 8: Airborne (iOS, Android, Windows Phone 8, Windows RT, Windows 8, BlackBerry 10, Windows 10, Windows 10 Mobile, tvOS, Tizen)
  • Asphalt Overdrive (iOS, Android, Windows Phone 8, Windows 8, Windows 10, Windows 10 Mobile)
  • Asphalt Nitro (Android, Java ME, Tizen)
  • Asphalt Xtreme (iOS, Android, Windows 8, Windows Phone 8, Windows 10, Windows 10 Mobile)
  • Asphalt Street Storm (iOS, Android, Windows 8, Windows 10)
  • Asphalt 9: Legends (iOS, Android, Windows 10, Nintendo Switch, macOS) 

(Source: Wikipedia)

In-App Purchase 


in app purchase of asphalt 9 legends

In-application buying alludes to the purchasing of merchandise and ventures from inside an application on a cell phone. In-application purchase permits developers to give their applications to free. The developer than promotes upgrades to the paid form, special items unlock, or even ads other apps and services to anyone who downloads the free version. This permits the developers to benefit regardless of giving the essential application itself away for free. But it helps in direct engagement of the application with the user.


Ashphalt 9: Legends sells tokens which further helps to buy credit which can be used in game store to purchase cars and import parts tokens are also used to buy some special packages and cars which can improve a whole lot of experience of the user. Also, they sell special packs that vary from 799 INR to 3000 INR (10$ – 40$) which is kind of affordable for normal users.  

Types of Ads in Asphalt9: legends

Interstitial Mobile Ads



Interstitial Ads are full-screen banners that show up between game levels. Interstitial mobile advertisements can be incorporated with the application’s content with SDKs. Mobile interstitial banners can not be shut until the span closes that ensures the vivid client experience.

Asphalt 9 features many interstitial ads such as laptops other mobile games and movies. However, it may vary from country to country but these interstitial ads do not hinder the user playing experience they are of short span and can be closed. They are not theme-based ads but covers the full screen of the mobile and if clicked then they directly land to the app store in case of apps and in case of product or movie they land on the respective page.

Rewarded Video Ads

Rewarded Ads of aphalt 9 legends


 Rewarded ads offer the motivation/prize to the client who’s viewing the advertisement as an end-result of the extra rewards in the game, additional life, insights, or significant substance. Prize promoting video (15-30 seconds) give the decision: to watch or skip.

 Asphalt 9 Legends contains lots of rewarded ads which appear at the end of the race to earn more credits and also in the game store there is a separate pack for rewarded ads so that user can earn a pack of cards through playing an advertisement. Sometimes playable ads also appear in this category.

Tracking done by Gameloft in In-App Ads

Gameloft Advertising solutions use the following info to give the ads related to the user :

Gameloft ad tracking


Revenue earned by Asphalt 9 Legends

Revenue of asphalt 9 legends
Source: Sensor Tower

According to Sensor Tower and thinking game database the worldwide revenue earned by asphalt 9 legends is around $1.7m-$2m (13-15 crore) since the game has been launched. This revenue is purely from the Playstore and Apple store while we are not able to find accurate data about revenue earned from ads and other monetization efforts done by Gameloft.


Asphalt 9 Legends is purely the world’s most fearless racing game in which you can pick your dream ride and race across spectacular locations around the world. Leave your limits in the dust and become a “Legend of the Track!”

Also, the in-app monetization strategy of the game is fantastic which is affordable and at the same time do not hinder the user experience. One of the major thing that we noticed is that they have kept the premium and free items balanced which do not create the feeling of frustration among the player who is not able to purchase the premium items which most of the developers lacks around.

About MBS Info Solution

MBS Info Solution, an intelligent ads service brand of K2 Group, providing user acquisition & monetization customized solutions.

Our app marketing solutions enable brands and app developers to acquire users and promote their brands while giving mobile content publishers an efficient means of monetization. MBS Info Solution provides extremely economical installs for your app boost, guaranteed eCPMs for high earnings, and actionable mediation insights.