YOU’RE PROBABLY AWARE that Google monitors what you’re up to on its gadgets, applications, and services—however, you probably won’t understand exactly how far its following reach stretches out, into the spots you go, the buys you make, and significantly more.
It wouldn’t be putting it mildly to state that Google has become a significant piece of our regular day to day life. With over 3.5 billion Google search questions for each day (which are generally not lengthier than three straightforward words), we send a lot of information to this web index. Nonetheless, Google is in excess of an internet searcher. This is a massive ecosystem of Web services designed to provide tremendous value to our online/offline realm. However, what about the cost? Indeed, Google offers its services free of charge, but there’s always some price to pay. In this case, you pay it with your data.
Here’s How Google Using its monopoly power Tracks You…
If you visit Google’s Safety Center and dive somewhat more profoundly into what the organization says there, you’ll see some stressing messages (despite the well-disposed tone utilized all through). You’ll see that Google gathers two kinds of information (or, contrastingly said — it uses two distinct surges of data).
- The data Google gathers as you utilize its services
- The data you make or give to Google.
Along these lines, how about we investigate what distinctive Google services/applications gather in terms of your private information:
- Google Ads: Ads that you click on; Topics that you’re interested in.
- Google Photos: People and places tagged in your photos.
- Google Fit: Your height and weight, your fitness level, and your fitness goals.
- Google Maps: Places you’ve been, methods of transportation, dates of each travel, places you’ve searched for online or in-app.
- Google Calendar: Your full schedule (past and future).
- YouTube: Videos that you watch and upload, videos that you like/dislike, any comments that you post on YouTube.
- Google News: Topics you’re interested in, every story that you ever read.
- Google Books: Your favorite authors, books that you’ve read and searched for online or in-app.
- Google Shopping: Products you’re interested in, your previous purchases.
- Google Pay: Your financial information including your credit card number.
- Google Assistant: Voice searches, your location. integrations with third-party services.
- Waze: Directions and places you’ve searched for, locations you’ve visited.
How Well Google Knows You…
As you can envision, Google doesn’t simply inactively store your own information. Rather, it effectively associates different sorts of ‘spots’ to make a virtual picture of your persona. This incorporates everything about your past, present, and your future — including your inclinations, and even your contemplations and profound (possibly dull) privileged insights.
Depending on what kind of information you gave to Google in the past, here’s how well this company knows you right now.
- Your personal details (including your appearance)
- Your voice
- Your interests, education, political, and religious beliefs
- Your health status
- Your income
- Everywhere you’ve ever been
- Who your friends are
- Everything that you like and dislike
- Your plans for the future
Surprising isn’t it?
On August 11 Google introduced people cards: virtual visiting cards on Google Search. Is it another step towards data collection??
Let’s Analyse what is google people card and what does google claim about it.
How you can register yourself on Google People Card what all information is required (everything is covered in this GIF below) :
As stated by Google on Google blogs India they aim to register all the people who aren’t famous as the famous personalities have a separate information card on google in an organized way so that one can easily know about them but when it comes to normal people tend to search them on other social media platform as they aren’t famous.
Therefore, Google comes up with an idea of people cards so that they can store the data of normal people more accurately rather than fetching from other services and apps.
Since “Data is the new oil” Google can’t lag behind it as Facebook has 2.45 billion active users whereas Gmail has 1.5 billion users there is a gap of 1 billion in between which can’t be ignored. Therefore google came with an idea to collect the data of normal or not so famous people. So that they can use it further to target while advertising and optimizing their apps also it will make them the biggest data ledger of this millennium.
From the word ‘Data Ledger’ we like to introduce you to a leaked video named ‘The Selfish Ledger.’ Made in 2016, this video has been created for ‘internal use’ by Google and imagines a future of total data collection.
In this video, it talks about creating a ledger based on the data of your actions, decisions, preferences, and any other data the company has on you. The video asks — What if we thought of ourselves not as the owners of this information, but as custodians, transient carriers, or caretakers.
Which means you will be reduced to ones and zeros that become proof of your existence.
Let’s Talk about famous google campaign which unknowingly conveys that our data is not encrypted :
In this campaign, Google featured Technical Guruji, Kabita, and Bhuvan Bam in which they advertise about new google feed which shows the things of your interests without even searching for anything which was clearly stated in all three videos.
This clearly contradicts that our data is encrypted and is safe then how come we all get the things of our interests without even searching about these.
You can see how my news feed is narrow down to DC Fandome, Football & Hollywood, etc.
This pattern will be seen in different user chrome and their news feed will be narrow to there interests.
Google gathers data from your search on chrome and other google apps and uses it for news feed or other services optimization.
Next time you want something to be confidential just don’t google it 😉
Remember our blog first 🙂
You might be thinking So, I Should Just Delete My Google Account?
Everything said so far identifies with various ways Google tracks you by means of its services. All in all, does that imply that erasing your Google account will eradicate you off these data records? The appropriate response is — tragically, no. Despite the fact that erasing your Google account is one of the best approaches to prevent this organization from following you, Google has various different approaches to get your touchy data, and there’s no way around that.
But, you can take precautions for the things that you want to keep confidential.
About MBS Info Solution
MBS Info Solution, an intelligent ads service brand of K2 Group, providing user acquisition & monetization customized solutions.
Our app marketing solutions enable brands and app developers to acquire users and promote their brands while giving mobile content publishers an efficient means of monetization. MBS Info Solution provides extremely economical installs for your app boost, guaranteed eCPMs for high earnings, and actionable mediation insights.